Evaluation 4

How did you use new media technologies in musicvideo

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How did you use new media technologies ancillary

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Evaluation 3

What have you learned from your audience feedback

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Evaluation 2

How effective is the combination of your main

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Evaluation 1

In what ways does your media product use music video

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In what ways does your media product ancillary

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Audience Feedback

Audience feedback

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Album Poster

Digipack

Album Cover

Album cover

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Ancillary advert research

Album adverts

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Ancillary Plan

Digipack


Front Cover


A spoof of a famous cover, possibly Best Of Bowie, or Best of Blur. Maybe something to do with the name of the album - Multiple Personality. This would keep with the theme of the music video, jokey and a spoof.

Back Page


Track list containing 10 songs. Keep this simple, possible a picture of me next to it, similar to Adeles back cover.

Magazine Advert


This will need to include:

• Album cover
• Name of Artist and Album
• Available to download on itunes logo
• Date of album release

Middle Pages

A page containing the names of the writers, producers, engineers etc of all the songs, as seen on my powerpoint (Album research)

A thank you page to my fans, and people who have helped my artist through his "career".

Pictures of the artist.

Album Research

Album research

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Album Name

Album name was a hard decision for us as we feel that it is very important. Many albums have become well known and the name is key for that, Sgt Peppers Lonely Heart club is a prime example of this. Although the album is not believed to be the best, the name is still iconic and known by millions of people. It will probably be the first answer for most people when asked to name Beatles albums. Other artists name their album on their life as it is, Adele named her albums after her age when it was made, 19 and 21. This is a very simple and effective technique, and again is very memorable. Rock bands use extreme titles, such as Appetite For Destruction or The Queen Is Dead. This immediately gets the attention of their audience. However another option is to have a eponymous album (self titled). This has been used by many artists such as 10CC, Queen and Ricky Martin. It is most often used on debut albums as a way of easily promoting the album and the artist.

We have decided to call the album "Multiple Personality". Although we will spoof a lot in our video, we wanted to keep a sense of uniqueness. We believe the title would work well as a theme, due to multiple characters being used in the video.

Artists Name

Choosing my artists name was very important. Of course the original artist was Steve Harley, however we weren't allowed to use that name. We could change the name to Steve Farley, or another name similar however that wouldn't be believable. We could of chosen a stage name, such as Madonna, Cher, Prince or Bono, however I feel that is only really used for artists who take themselves very seriously. That would not of fit with the conventions of our project. Another option was to use one name, such as Kylie, Beyonce, or Adele. Many artists change their name because other artists have the same name, an example would be Emeli Sande who was originally born Adele Emeli Sande, however as Adele is a major artist she believed it would be a confusion. Also David Bowie changed his name, David Jones, as that was the name of the lead singer of the Monkee's. However we decided on my name, Martin Jay, this is because artists are using their names more to bring a sense of realism to their work. Examples of this is Ed Sheeran, Justin Bieber and Olly Murs.

Filming Plan - Day 3

Day 3
Performance (Here It Goes Again + link to narrative)


Here it goes again: Close up of feet running, close up of feet landing next to thread mill (as if falling off), close up of face singing, close up of face then falling, mid shot of falling, mid shots of me singing and dancing x3, longshot of me singing and dancing (to use in split screen)

Linking scene: long shot of me walking in a sitting down (to use in split screen), mid shot of me opening iPad, close up of fifa on screen of iPad, mid shot of me having flashback

Day 3
Performance Filming (Bohemian Rhapsody + link to narrative)


Bohemian Rhapsody: Close up of my face singing verse in pitch black room, close up of my face singing chorus, longshot of me singing in room with light on and light off (for split screen)

Linking scene: Longshot of me walking into medical room (pitch black room) and lying on coach (for split screen), mid shot of me shuffling cards, close up of cards being shuffled, mid shot of me having flashback

Filming Plan - Day 2

Day 2

Performance Filming (Amarillo + link to narrative)

Amarillo: Midshots of me singing and walking down corridors, close up of me singing, close up of me and a.n.other walking.

Linking scene: Frisbee: Midshot of someone throwing frisbee, longshot of me talking then it hitting me, close up of frisbee on floor, midshot of me picking it up, close up of me remembering flashback

Car: mid shot of me walking in car park, other me stops car to let them walk past, close up of face looking towards seat, close up of seat, mid shot of me remembering

Filming Plan - Day 1

Day 1

Narrative filming: 

Start of video: Close up of text, mid shot of me holding picture, close up of picture being put down.

Flashbacks: 

Frisbee: Mid shot of me catching frisbee and throwing, close up/midshot of frisbee hitting PB, close up of my face (shocked), mid shot of me running

Fifa: Close up of tv - goal celebrations, scoreline. Mid shots of me showing expression of sadness/anger at loosing, Mid shot moving out of PB in Arsenal

Poker: Close up of cards being place down, Mid shot of me looking at cards and laying them, mid shot of PB, close up of his cards

Car: Low angle midshot of me driving/singing (as if from PB's view), high angle shot of PB (as if from my view), longshot of car driving, midshot of car so can see people inside

End: Mid shot of me in chair crying, close up of wiping tears, close up of door bell being rang, midshot of me getting up, close up of my hand on door handle, low angle shot (PB view) of door opening, longshot of us at door.

Storyboard and shots

Storyboard and shots

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Roles

There is only 2 of us in Mercury productions.

Because  of this it means we shall try and share responsibilities equally. I shall perform in front of camera whilst Tom will film. We shall try and split editing between us, however Tom has more experience so will take on more. I shall make the Digipack with input from Tom.

Costumes

Costumes

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Props

We shall use different props for both narrative and performance, this shall bring humour and a start/end to story.
In the narrative we shall use props to make links from someone to remembering the past and the past it self. An example of this would be myself seeing a pack of cards, then thinking back to playing cards with Paddington. The mis-en-scene would be very important for this to work. Other idea's would be using a frisbee, fifa/football game, driving in a car, picnic.
We shall use something like a picture at the start and end of the video, this shows that there is a equilibrium, then Paddington will leave, causing a disequilibrium, then shall return, so the picture is shown again to show the equilibrium is restored.
Also we shall use props for comedic value, an example of this is using a suitcase when Paddington returns. Of course the suit case would be bigger than him and it obvious he wouldn't use it as he is only seen with one outfit. We could also use the frisbee to hit him, he cannot catch it as he is only a stuffed bear.