As the song was brought out in 1975 most people who know it would be aged around 50. This is the age we are basing are target audience around, however due to the song being used on various adverts it is widely known by people of all ages.
We conducted a focus group with 20 of our parents and their friends, who are the target market and asked various questions about what kind of music videos they like.
Here are the results:
Q. Are you male or female?
Females - 12
Males - 8
Q. Do you prefer your music video to be funny or serious?
Funny - 17
Serious - 3
Q. Do you watch music videos?
Yes - 4
No - 6
Sometimes - 10
Q. Do you like pop rock/classic rock
Yes - 17
No - 3
Q. What do you prefer in a video?
Performance - 3
Narrative - 4
Both - 13
Q. What music video's are memorable to you?
(Is this the way to) Amarillo - Tony Christie, Dancing in The Street - Bowie/Jagger, I Want to Break Free - Queen, Thriller - Jackson, Hit Me Baby One More Time - Spears, Take On Me - Aha, Hello - Richie, Sleep - Texas
Conclusion
In conclusion our video has to be funny and combine both narrative and performance. I also looked at the memorable videos they suggest and noticed many had funny elements, or included dressing up.
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