Paddington Bear

I look at all my childhood toys, from Buzzlight year to Charlie, a knitted clown I had, and spotted Paddington. Not only was this bear able to stand up, he was also a reasonable size to use. He was not too small you couldn't see him and he wasn't so big that it looked odd. He was the perfect choice for my music video. The fortunate thing about Paddington Bear was he is not just in the memory of my childhood, but the memories of many others, from all ages.

His first appearance in the public eye was in his book, A Bear Called Paddington and was published on 13th October 1958. In 1972 the first toy of him was created and his first TV series was broadcast in 1975. He has now had 21 series of books, over 80 episodes of his TV and millions of toys have been created of him. Also a new film about him has just started being made, so this shows he is still popular in modern culture.

The advantage of Paddington is that our audience will make an automatic emotional connection with him, as he is a recognizable figure of their past. His audience is not only in the UK but he has sold over 30 million books WORLDWIDE, and has thousands of different products in America, Asia, Australia,  Sotuth Africa and Europe.

By the audience having an emotional connection with the character means they are more likely to continue watching to see what happens.