Thought Beats
This is known as seeing the sound in your head.
- Look at the music itself, structure of the song. Chorus's and verses.
- Voice of the song. The artist may have a unique voice, like Paloma Faith, and may for identifications. The voice can be classed as someone's individual instrument.
- Mode of address, songs are stories and the artist is the storyteller
Narrative and Performance
The audience normally understands part of the song, and makes the rest up in their head. Music videos need to be easy for the audience to watch and narrative and performance need to work hand in hand. The audience need to believe the video is real, even if lip syncing is being used.
The Star Image
A idol or star needs to be created so people can relate to them and increase popularity. A character is created and fans normally are loyal. This makes it easier to maintain a high sale of songs even if the lyrics aren't deep. Examples of stars are Michael Jackson, Lady Gaga and Elvis. They have huge stage presence and many fans due to this.
Relation of Visuals
There are 3 ways music videos promote a song, illustrate, amplify or disjuncture.
- Illustrate is the most common, it is when the video matches the meaning and genre of the lyrics.
- Amplify is when effects are constantly repeated and manipulated, therefore drummed into our memory
- Disjuncture is when the meaning is completely ignored.
Technical Aspects
Everything from sound to mis-en-scene, shots to special effects, are included under this. They are used to create dramatic effects, maintain professionalism and keep the video entertaining.
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