Thursday 7 July 2011

Hypodermic Syrige

The hypodermic syringe is a theory that media "injects" information into us, and we take it in. It is also known as the "Magic Bullet". It was more widely believed in the 1930's behaviourism philosophies, however is not well believe now due to advancements in research. The theory is that media will effect how we live, an example of this is children with violent video games. People, especially newspapers, suggest the more violent games affects children's aggression and they will go commit crimes similar to the games because of this. A real life example of this is the case of Dustin Lynch. The Grand Theft Auto game was accused of training him to murder JoLynn Mishne because he was "obsessed" with the game. The problems with the theory is that is sees the audience as a whole, not as individuals, and of course individuals interpret media in different ways. 

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